Email verification is the process of confirming that the email address is valid and deliverable. This is important for plenty of business activities: email marketing, cold outreach and professional correspondence. If you want to achieve your business goals, you have to make sure your messages are reaching their recipients.

There are dozens of ways to check whether the email addresses on your list are valid. The simplicity of these methods and degrees of their reliability vary greatly.

We will explain each of them in greater detail and yes – we will show you the simplest, most reliable solution for email verification. Before that, we’ll discuss the basics of good email practices, both in business correspondence and email marketing.